SEAMIQ · Guides

Ground engaging tools: from a notepad in the pit to a commercial model

GET manufacturers sell on relationship and price because they have no field data. The tooth leaves the warehouse and goes dark. This guide sets out what it takes to track GET by campaign, turn wear measurements into consumption forecasts and replacement dates, and surface the renewal and the competitor displacement before the mine mentions them.

CampaignsLayouts and BOMWear regressionDemand forecastPenetration and renewals
Campaign · Shovel 04Iron ore · Hard rock · 22 h/day
Active
Positions tracked16
Own product14 / 16
Days to renewal41
Wear methodField
PositionTypeProductLast readingStatus
T-01ToothOwn · Ultra class142 mm · 12 OctOwn
T-02ToothOwn · Ultra class139 mm · 12 OctOwn
T-03ToothCompetitorNot measuredDisplaced
A-01AdapterOwn · Heavy dutyVisual · 12 OctOwn
S-01ShroudOwn · Standard61 mm · 12 OctReplace soon
Layout v3 · finalisedPenetration 87.5%Opportunity Conversion · T-03
Definitions

Campaign, layout, consumption

A campaign is a defined period during which one bucket configuration is tracked on one machine at one mine. It is the unit GET business actually runs on: by machine, by site, by contract period. Every wear reading, consumption record, replacement event and opportunity hangs off a campaign.

A layout is the bill of materials for the bucket: which product occupies each position, by position label, component type and part number. Layouts must be versioned, because configurations change and the wear rate calculation is only right if the system knows which product was in which position on which date. A competitor product in a position is a displacement, and a displacement is a commercial event.

Consumption is measured three ways, in order of confidence: actual field replacement events, a declared total from the mine or field representative, and a theoretical figure from the abrasion model. A credible system applies the best available method per campaign and says which one it used.

The manufacturer's problem

The data desert

Wear rates across the mine fleet are unknown. Whether a product delivers rated tool life or wears out at 60% of it is not tracked. Replacement intervals follow operator habit, not measurement. The theoretical model presented to mines is never validated against site conditions, so the cost-per-tonne case cannot be made with field evidence.

Contract renewal windows are not tracked, so the sales team learns a campaign is due when a competitor is already on site. Penetration at a mine, positions held versus positions on the machine, lives in a spreadsheet if it lives anywhere. Field representatives collect measurements on notepads that never enter a system and never influence the next conversation.

The feedback loop

Why the model has to learn

A static rate card is wrong on day one and stays wrong. The theoretical abrasion model should be scored against actual consumption on every closed campaign, rule by rule, with the mean absolute percentage error shown and the rules that drift flagged for calibration. A manufacturer with 24 months of field data on a calibrating model has a theoretical model tuned to real mine conditions. A competitor without it is guessing.

Where the revenue leaks

The margin is lost between the warehouse and the renewal

A GET manufacturer's revenue is decided at the mine, in a conversation the manufacturer is usually not in. The leaks are not on the sales report, because the sales report does not know they happened.

01
The renewal you heard about late
A contract window nobody was tracking. The competitor presented first, and the renewal became a tender you had to win back.
02
The position that quietly changed hands
A competitor tooth fitted at one position on one bucket. Nobody logged it, so nobody treated it as the start of a displacement.
03
The rate card the mine stopped believing
A theoretical consumption figure that site conditions proved wrong within the first campaign. Every quote after that is argued from a weaker position.
04
The under-penetrated fleet
A mine running your product on three machines and someone else's on twelve, and no screen that says so.
05
The field visit that measured nothing
A representative on site with no wear reading taken, no record made, and the next replacement date still a guess.
06
Stock built on last year
Demand forecast from last year's invoices rather than this year's wear. Too much of one part on the shelf, a stockout on the one the mine needed.
None of these leaks appears on a sales report, because a sales report only knows about the deals it was told about. Closing them needs a record of every campaign, every layout and every wear reading, kept by the manufacturer rather than remembered by the representative. The checklist below starts there.
What mining needs

Four things a GET intelligence platform must do

Hang everything off the campaign
Machine, mine, contract period, layout, readings, consumption, opportunities. One record, one truth.
Version the layout
Which product was in which position on which date, or the wear rate is wrong and so is everything downstream.
Label the consumption method
Field, declared or theoretical, per campaign, with forecast accuracy tracked per rule.
Raise the opportunity automatically
Renewal, conversion and low penetration from campaign data, into the CRM, before the competitor's visit.
Buyer's checklist

How to judge a GET intelligence platform

Put these to any vendor, SEAMIQ included, and ask to see each one working on a screen with your own data.

Does the wear data enter a system, or stay on a notepad?
If the measurement does not change the next sales conversation, it was never captured.
Is the layout versioned?
Which product, which position, which date.
Is the consumption method explicit?
Field, declared or theoretical, and which applied where.
Does the theoretical model learn?
Forecast accuracy by rule, with drifting rules flagged.
Does a renewal alert arrive before the competitor does?
From the campaign end date, automatically.
Can you see penetration at the mine and the group?
Positions held versus tracked, rolled up.
Does a won tender become campaigns in one step?
Re-keying is where the first error enters.
Is the platform independent of any manufacturer?
Built by a software company with no equipment or GET interests.
How SEAMIQ approaches it

GETIQ

GETIQ is built for GET manufacturers and the dealers who sell for them. Campaigns, versioned layouts, wear regression, best-available consumption, demand forecasting, three-method replacement prediction, wear-rate benchmarking, automatic opportunity detection, penetration and tender pipeline, with ERP and CRM synchronisation and a daily warehouse export. Independent, and live today.

  • Campaign model with prospect, planned, active, closed and lost states
  • Versioned layouts that push bill of materials to the ERP
  • Wear regression from two readings to a scrap date
  • Demand forecast by product and month with accuracy per rule
  • Renewal, conversion and low-penetration opportunities into the CRM
Explore GETIQ
Campaign · Shovel 04Iron ore · Hard rock · 22 h/day
Active
Positions tracked16
Own product14 / 16
Days to renewal41
Wear methodField
PositionTypeProductLast readingStatus
T-01ToothOwn · Ultra class142 mm · 12 OctOwn
T-02ToothOwn · Ultra class139 mm · 12 OctOwn
T-03ToothCompetitorNot measuredDisplaced
A-01AdapterOwn · Heavy dutyVisual · 12 OctOwn
S-01ShroudOwn · Standard61 mm · 12 OctReplace soon
Layout v3 · finalisedPenetration 87.5%Opportunity Conversion · T-03
Questions people ask

Questions people ask

Is this for mines or for GET manufacturers?
For manufacturers and their dealers. It is the intelligence layer between the manufacturer and the mine, built so the manufacturer can sell on evidence.
How many readings does the wear regression need?
Two at a position are enough to project a scrap date. More readings narrow the confidence and sharpen the calibration.
What if a campaign has no field data yet?
The theoretical abrasion model gives a figure from day one, labelled theoretical. The method upgrades automatically as field data arrives.
Does it integrate with our ERP and CRM?
Catalogue and bill of materials with the ERP, accounts and opportunities with the CRM, machine records from a global equipment database, and a daily export to your data warehouse.
Is the platform independent?
GETIQ is built by SEAMIQ, an independent software company with no equipment or GET manufacturing interests. The intelligence is driven by your data alone.
GETIQ
Let's talk

Bring us one campaign

One mine, one machine, one bucket. Send the layout, the work conditions and whatever wear readings your field team holds. We load it into GETIQ and show you the regression, the forecast and the opportunity it raises.

Or email us directly: info@seamiq.io

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